3ds Max Performance Plug 

Create stunning 3D. The new Autodesk® 3ds Max® 2010 and 2011 performance plug-ins from AMD are software drivers designed to optimize application performance on ATI FirePro™ professional graphics.

Visual effects artists and graphic designers creating games, film and television content can take advantage of incredible performance gains with 3ds Max® 2010 and 2011 running on ATI FirePro™ professional graphics, compared to comparably-priced consumer cards.